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Senior Marketing Manager

Bizly

Bizly

Marketing & Communications
Palo Alto, CA, USA · Remote
Posted on Monday, August 28, 2023

Senior Marketing Manager

Location: Bay Area, CA (Open to Remote)


About Us: At Bizly, we're on a mission to transform the events industry. We're already a market leader in enterprise event management and now we're launching an AI-powered platform that enables anyone to book extraordinary in-person events. We're looking for a dynamic and creative Director of Marketing to focus on three core north stars for the business:

Role and Responsibilities:

1. Define and improve our bottom-up customer acquisition cost (CAC):

  • Pioneering innovative experimentation strategies to achieve a low Customer Acquisition Cost (CAC) through bottom-up customer acquisition methods.

  • Optimize the customer journey, identifying key touchpoints for efficient lead generation and conversion.

  • Leveraging data-driven insights to constantly refine and iterate marketing campaigns around improving our CAC/LTV ratio.

2. Bizly Brand Refinement:

  • Leading the strategic refinement of the Bizly brand, enhancing its resonance and relevance in the market.

  • Exploring potential re-branding and/or re-naming initiatives to further align with our evolving mission and vision.

  • Overseeing the execution of the brand, from ideation to implementation of design systems and messaging.

  • Executing the brand through social, digital, and in-person activations.

3. Content and Lead Generation for our Enterprise Business:

  • Orchestrating the creation of high-quality content, including white papers, articles, case studies, newsletter, and regular product updates

  • Developing and executing lead generation strategies that cultivate meaningful connections with our enterprise clients.

  • Owning PR and event activations for the Company

  • Co-developing sales scripts, sales playbooks, email campaigns, and other collateral as needed by the sales team.

  • Collaborating closely with the sales team to ensure a seamless handoff and conversion of marketing-generated leads into loyal customers.

Qualifications:

  • Hard-working, dedicated, and mission-driven.

  • Scrappy and entrepreneurial; can get things done well without large budgets and big teams

  • High bar and sharp eye for excellence in design and branding.

  • Deep understanding and experience with product marketing

  • A proven track record of driving experimentation-driven growth, reducing CAC through innovative customer acquisition strategies.

  • Extensive experience in branding.

  • Proficiency in generating engaging content for enterprise audiences and leveraging it for lead generation.

  • Exceptional analytical skills, with the ability to interpret data to guide strategic decisions.

  • Strong leadership, communication, and problem-solving abilities, enabling autonomous problem-solving and cross-functional collaboration.

  • We are a certified minority-owned business and we enthusiastically welcome diverse candidates to apply.

Why Join Bizly:
At Bizly, you'll be at the forefront of revolutionizing the events industry while shaping the trajectory of a visionary brand. You'll have the chance to work in a dynamic, fast-paced environment that celebrates experimentation, learning, and continuous improvement.

If you're a marketing trailblazer who thrives on innovation and embraces the challenges of growth, Bizly welcomes you to lead our marketing efforts toward redefining the events industry!